In today’s rushed, competitive world, marketers are constantly seeking new advertising mediums that will give their brand a competitive edge.
Our patented technology of escalator step branding is unique, creative and innovative.
INNOVATION
Globally, escalators have become the most convenient method of public transportation between floors with an excess of 90 billion escalator users throughout the world. We offer escalator step branding as a powerful new and unique global advertising opportunity for brands and landlords.
FOCUS
- To continue producing an exceptional product,
- Ensure that our sound support and deliverables never falter;
- Continually expand our partnerships with like-minded innovators globally
CONCEPT
By building global partnerships, MotionIcon now presents the opportunity to maximise brand awareness with their unique and innovative escalator step branding. By developing a strong partner base around the world we are guaranteeing that escalator step branding is an opportunity that global marketers can take full advantage of.
OUR PRODUCT
ESCALATOR STEP BRANDING
Introducing a highly visible, flexible, durable and creative marketing platform that offers brands and landlords around the globe the opportunity to maximise brand awareness literally before a consumers eyes.
INTRODUCING THE POWER OF MOVING MEDIA
There is a reason why escalator branding has been a preferred medium for advertisers for over 20 years, and why despite the rapid dominance of digital alternatives over the last 5 years, escalator advertising has enjoyed consistent growth. The same reason inspired our founders, Nigel and Sean Daws to take this preferred advertising medium to a new level by developing a unique and innovative marketing product and application process that we now bring to you.
OUR CLIENTS
MotionIcon has provided escalator step branding to global brands of which some of these include:
BENEFITS TO BRANDS
A revolutionary step in its simplistic form that gives advertisers immediate access to its target market with an eye-catching, cost effective, moving media choice. Our product offers complete versatility. From clean branding to multi-message and co-branding, it is effective from up close or at a distance. Our creative templates ensure that your brand’s message is effective regardless of the escalator occupancy.
VALUE
- Flexibility on messaging and multi-branding
- Focuses on a target market that is in a spend mentality
- Diverse marketing options in one campaign
- Flexible campaign periods
- Targets multiple demographics
- Suits any budget
- Impacting 1000’s of consumers 24 hours a day
- Change a campaign without losing consumer interest
- Flighting of national and international campaigns
- High and diverse target market
- Adaptable to all escalator brands
- Moving media engages and motivates consumers
BENEFITS TO LANDLORDS
Imagine an opportunity to improve the aesthetics of your property whilst creating a new revenue stream, improving safety and reducing risk to users.
SAFETY
- Provides a clear indicator to whether the escalator is moving or still
- Eliminates visual distortion when approaching
- Only installed if qualifying points are met
- Helps highlight deterioration of mechanical components
- Does not affect the warranty of the escalator
MotionIcon has provided escalator step branding to many of the largest global property groups of which some of these include:
In today’s rushed, competitive world, marketers are constantly seeking new advertising mediums that will give their brand a competitive edge.
