MOTIONICON GLOBAL  ESCALATOR STEP BRANDING

In today’s rushed, competitive world, marketers are constantly seeking new advertising mediums that will give their brand a competitive edge.
Our patented technology of escalator step branding is unique, creative and innovative.

INNOVATION

Globally, escalators have become the most convenient method of public transportation between floors with an excess of 90 billion escalator users throughout the world. We offer escalator step branding as a powerful new and unique global advertising opportunity for brands and landlords.

FOCUS

  • To continue producing an exceptional product,
  • Ensure that our sound support and deliverables never falter;
  • Continually expand our partnerships with like-minded innovators globally

CONCEPT

By building global partnerships, MotionIcon now presents the opportunity to maximise brand awareness with their unique and innovative escalator step branding. By developing a strong partner base around the world we are guaranteeing that escalator step branding is an opportunity that global marketers can take full advantage of.

OUR PRODUCT

ESCALATOR STEP BRANDING

Introducing a highly visible, flexible, durable and creative marketing platform that offers brands and landlords around the globe the opportunity to maximise brand awareness literally before a consumers eyes.

INTRODUCING THE POWER OF MOVING MEDIA

There is a reason why escalator branding has been a preferred medium for advertisers for over 20 years, and why despite the rapid dominance of digital alternatives over the last 5 years, escalator advertising has enjoyed consistent growth. The same reason inspired our founders, Nigel and Sean Daws to take this preferred advertising medium to a new level by developing a unique and innovative marketing product and application process that we now bring to you.

OUR CLIENTS

MotionIcon has provided escalator step branding to global brands of which some of these include:

BENEFITS TO BRANDS

A revolutionary step in its simplistic form that gives advertisers immediate access to its target market with an eye-catching, cost effective, moving media choice. Our product offers complete versatility. From clean branding to multi-message and co-branding, it is effective from up close or at a distance. Our creative templates ensure that your brand’s message is effective regardless of the escalator occupancy.

Case Studies

VALUE

  • Flexibility on messaging and multi-branding
  • Focuses on a target market that is in a spend mentality
  • Diverse marketing options in one campaign
  • Flexible campaign periods
  • Targets multiple demographics
  • Suits any budget
  • Impacting 1000’s of consumers 24 hours a day
  • Change a campaign without losing consumer interest
  • Flighting of national and international campaigns
  • High and diverse target market
  • Adaptable to all escalator brands
  • Moving media engages and motivates consumers

BENEFITS TO LANDLORDS

Imagine an opportunity to improve the aesthetics of your property whilst creating a new revenue stream, improving safety and reducing risk to users.

Safety Testimonial

SAFETY

  • Provides a clear indicator to whether the escalator is moving or still
  • Eliminates visual distortion when approaching
  • Only installed if qualifying points are met
  • Helps highlight deterioration of mechanical components
  • Does not affect the warranty of the escalator
MotionIcon has provided escalator step branding to many of the largest global property groups of which some of these include:

SITE APPLICATIONS

UNDERGROUND STATIONS
MOTOR DEALERSHIPS
AIRPORTS
HOSPITALS
ARENAS
CASINOS
OFFICE PARKS
TRANSIT SYSTEMS
DEPARTMENT STORES
CONVENTION CENTRES
RAILWAY STATIONS
HOTELS
BANKS
STADIUMS
SHOPPING MALLS

Princes Meads is delighted to host Motion Icon with their escalator step branding product. This original product is ideal for highlighting business and special events in a unique way, giving new life to our well used escalator and, at the same time, acts as a safety guide. We highly recommend this product and the Motion icon Team.

Vanessa Johnson | Promotions & MarketingPrinces Meads Shopping Centre | Farnborough, United Kingdom

Ellesse Clothing was the Global Brand who advertised on the Escalators right outside the Iconic JD Sports Stores, who sell their product. These installations were done in the largest mall group in the UK, being Westfield Stratford City as well as the Lion Yard Centre in Cambridge showcasing to over two million customers over this period. From the Client perspective, they have expressed a keen interest in using this format of advertising in the future. The visual impact, and customer response was amazing.

George Rossides | Founder & CEOOOhyes Media

To Whom it may concern,
With our Converse brand we have run 2 campaigns with Motion Icon to date. We decided to extend our reach using this medium given the fantastic results we experienced after our first campaign at Mall of Africa.
Our Mall of Africa store grew by 22% YoY and we attribute this largely to our decision to advertise on the escalators using Motion Icon’s dynamic escalator step branding product.

Bradley Knowles | Marketing ExecutiveMall of Africa | Converse | LA Group