Our Company

ABOUT US  ESCALATOR STEP BRANDING

MotionIcon was founded in 2012 in an effort to develop and perfect a unique method of escalator branding, providing a creative moving media platform.
AN IDEAL CONCEPT

With an ideal concept and the right stakeholders, a company with an amazing product was born. Our focus was to offer like-minded global partners the opportunity to invest who then in turn can take this unique product to market with confidence.

HOW IT
STARTED

With more than 2 million escalators worldwide providing hundreds of billions of escalator rides each year, with each ride captivating the audience for more than 30 seconds , escalator step advertising opens up an exciting new and impactful global advertising opportunity.

Realising the potential of being able to make use of this incredibly valuable “space” that is available in millions of buildings around the world, a unique team of people came together and, with their vast and diverse experience in the media, print, forming and business arenas set out to perfect this incredibly unique and innovative marketing concept and Motion Icon as an the entity we know today, was born.

With a dedicated, in-depth focus on research and development the MotionIcon Escalator Step Branding method was defined and in late 2016, a dedicated production facility was completed and sales commenced.

Through Global partnerships with some of the largest property groups / event organisers in the world, MotionIcon has positioned itself to be the dominant world leader in this space.

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WE OPERATE
GLOBALLY

OUR GLOBAL PLACEMENTS

We now operate in South Africa, Australia, United Kingdom, Dubai, USA, Russia and Germany and we have attained product acceptance and sign-off in recognized venues such as Wesfields UK, Caesars Entertainment Centre – Las Vegas, Dubai International Airport, ANZ Stadium – Sydney, The Sydney Opera House, Mall of Africa – South Africa, Abu Dhabi National Exhibition Centre – Dubai to list a few.

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