Marvel and Dell ran this campaign in the UK, at the top mall location, being Westfield, Stratford City, London. Westfield Stratford achieves in excess of one million people per week through their doors, and the feedback was very positive from the Mall and the Brand specifically, as per the below testimonial from their media agency Ambient Media. The main objective was to drive more foot fall into the VUE Cinema, and ultimately increase direct sales for the Antman and the Wasp Movie as a Brand.
This campaign ran for a two week period, two escalators in total at Westfield. The targeted audience were male and female, from A – C LSM, children and teenagers, so a broad approach for this iconic movie brand, which proved to be highly successful. Timing of the campaign was during the movie release, and the chosen escalators were in close proximity to the cinema, leading right up to the VUE Cinema entrance. This campaign was also reported to have an amazing visual presence.
Ambient Media, who booked this campaign with MotionIcon UK, reported a successful campaign, and that they had great reports from their client regarding the escalator branding campaigns. The Brand achieved excellent exposure of more than two million views over the two week period in Westfield. Mr Jonathan Schultz, owner of Ambient Media, has expressed his happiness with the outcome of this campaign, on behalf of his clients, in his testimonial.