Escalator Step Branding

Our patented step panel concept is CREATIVE, ORIGINAL & INNOVATIVE and allows marketers to promote their business 24 hours a day to a target audience that is in a spend mentality.


Use the red slider on the image (pictured right) to view an escalator before our product is installed


Use the red slider on the image (pictured left) to view an escalator after our product is installed


A turn-key production facility has been developed in Cape Town, South Africa within easy reach of Cape Town International Airport. This facility is responsible for producing and supplying the escalator step panels to all our carefully selected global partners.

The panels are manufactured from the highest quality materials to ensure a professional, durable and scuff resistant finish. At every stage of manufacturing through printing, cutting, vacuum-forming, trimming, adhesive application and packaging, the panels are subjected to stringent quality control procedures ensuring a quality precision product is delivered. As dimensions of escalator step risers vary between manufacturers, MotionIcon, through thorough research, hold templates for the most common globally utilized escalator brands ensuring a manufactured panel that has a tight fitting and impenetrable bond between the panel and the surface of the escalator riser profile.

With the above perfected, we now offer you the opportunity to introduce to brands and landlords around the globe the ability to utilise an element that most landlords would consider a “necessary liability” into a powerful asset. It is unique, creative and very powerful. It has been proven that the use of motion is a very effective marketing tool as it draws attention in a way that no static medium can achieve.


Our special detailed qualifying survey ensures that the escalators are in perfect condition to allow our panels to be installed.

  • A comprehensive training manual and training structure has been developed by our Technical Specialists who are on hand to offer in-depth training to our global partners.
  • The installation of this product takes place before or after trade hours ensuring limited impact on venues and consumers alike.
  • All installers are accredited by MotionIcon (Pty) Ltd and are instructed to adhere to all on-site safety requirements 
Watch Video




Product durability has been tested and proven on our panels with no sign of wear and tear and no compromise to escalator safety.



The installation of our product does not have any adverse effect on the operation of the escalator and/or the warranty as preliminary conditions need to met prior to installation.



We have successfully installed on the most globally recognized escalator brands such as Schindler, Kone, Otis, Thyssen, Thyssen Krupp and Mitsubishi.



We follow the sound practice of ensuring that all our global partners carry the necessary comprehensive public indemnity and product insurance.


MotionIcon have created and designed an animated rendering master that allows you to adapt your creative to an escalator and see it moving digitally before starting your Moving Media Campaign.